The opposite of putting effort into it.

I just found a big envelope in my mailbox with the following messages on the outside.

Yawn. Those messages make it 95% likely that I did not request the information and that it is unimportant. Spammy marketers like this make us all so jaded that we end up throwing out truly important items like bank and tax notices. Lazy marketers make the world a worse place.

But of course I opened it just in case. I’m one of those anal retentive people who still checks their spam folder too. Sure enough, it is a cookie cutter sales pitch to buy space at a design conference. Then I noticed the signature with the cute dotted i and I felt even more sad for the world. This is the same company that I recently praised for fun marketing.

Oh well. I’m not going to give up on the marketing world, but I certainly won’t buy anything from this company.

About Jeff

Jeff Butterworth is the founder of Alien Skin Software. He used to create the products, but now he does marketing and gets coffee for the programmers.
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