Category Archives: Philosophy

Embrace Uncertainty

It’s human nature to hide uncertainty, but fight that instinct! I’m impressed when I meet someone who admits they don’t know about a topic. It shows maturity and self confidence. I’ll qualify that a little. I’m impressed if they also … Continue reading

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Giving up feels great!

Some of the happiest times of my life were when I gave up: dropping out of school, quitting a job, ending a dysfunctional relationship, shaving my head rather than fighting my receding hairline. Usually the exact moment was scary (how … Continue reading

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Support Makes All the Difference

The two best marketing tools are great products and great support. Nearly all companies try to make great products. They don’t all succeed, but everyone tries. Sadly, I don’t think that many companies understand the value of great support and … Continue reading

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The opposite of putting effort into it.

I just found a big envelope in my mailbox with the following messages on the outside. Yawn. Those messages make it 95% likely that I did not request the information and that it is unimportant. Spammy marketers like this make … Continue reading

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Put some effort into it.

Today I received a package. The card is pretty fancy, similar to a real wedding invitation. Inside is a sales pitch to advertise in a magazine, but it is written as a romantic proposal. Inside the box is a ring … Continue reading

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Little things matter.

After a lifetime of using thin single-ply toilet paper at schools and jobs, I finally asked myself why we put up with it. I guess schools need to save money, but thin toilet paper is used at most businesses too, … Continue reading

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Being a grown up pays off.

If you give a kid a rule without an explanation for its purpose then she is likely to ignore it when you aren’t looking. Kids are smart and they know that “because I said so” is a lame reason. “Because … Continue reading

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Please, stop saving me money!

I should print this on cards and hand them out whenever I see someone on our team bending over backward to save a tiny bit of money. When I started Alien Skin I had absolutely no money but I did … Continue reading

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Marketing Tricks

I saw Dan Ariely speak at a Duke University event and loved it. His work reveals how our decision making is often not in our best interest. This is part of the new behavioral economics field. Marketers use this knowledge against … Continue reading

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Take a break!

We all know that we should take a break every hour or so while working. Get up and walk around. Stop looking at a screen. Even take a nap once in a while. I think you should also take a … Continue reading

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