Category Archives: Business

Calculator Millionaire

I’ve witnessed the following speech many times from entrepreneurs. “This new product idea is great! The potential market is everyone in the USA who owns a computer. To be conservative, let’s say that’s 100,000,000 people. [The calculator comes out.] I think we … Continue reading

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Who feeds your fish?

In my yard there is a tiny pond, just four feet across. I tried to keep goldfish in it, but they always died after a few months. Years ago a friend named Lin used to mow my lawn. One summer Lin put … Continue reading

Posted in Alien Skin Software, Business, Fun, Philosophy | Tagged | 4 Comments

Lost license code? No problem!

If you lost your license code then you can look it up. You’ll just need to know the e-mail address and zip code you used to purchase it. If that doesn’t work then just contact our support team. If you … Continue reading

Posted in Alien Skin Software, Announcements, Business | Tagged | 8 Comments

You need less process than you think.

There are many people and tasks involved in getting a software product out the door. In our early history there was a lot of chaos around a product release. Near the end we frequently discovered forgotten or very late tasks. … Continue reading

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Embrace Uncertainty

It’s human nature to hide uncertainty, but fight that instinct! I’m impressed when I meet someone who admits they don’t know about a topic. It shows maturity and self confidence. I’ll qualify that a little. I’m impressed if they also … Continue reading

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Giving up feels great!

Some of the happiest times of my life were when I gave up: dropping out of school, quitting a job, ending a dysfunctional relationship, shaving my head rather than fighting my receding hairline. Usually the exact moment was scary (how … Continue reading

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Support Makes All the Difference

The two best marketing tools are great products and great support. Nearly all companies try to make great products. They don’t all succeed, but everyone tries. Sadly, I don’t think that many companies understand the value of great support and … Continue reading

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Excellent Little Book on Writing

I recently discovered another great book on writing named Writing That Works by Roman & Raphaelson. It is a very short read and the advice is spot on, just like The Elements of Style by Strunk & White. The gems are in chapters 1, 2, … Continue reading

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The opposite of putting effort into it.

I just found a big envelope in my mailbox with the following messages on the outside. Yawn. Those messages make it 95% likely that I did not request the information and that it is unimportant. Spammy marketers like this make … Continue reading

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Put some effort into it.

Today I received a package. The card is pretty fancy, similar to a real wedding invitation. Inside is a sales pitch to advertise in a magazine, but it is written as a romantic proposal. Inside the box is a ring … Continue reading

Posted in Business, Design, Fun, Philosophy | 2 Comments